MAP: Minimum Advertised Price
MAP is the Minimum Advertised Price. It means that this product has to be advertised at the MAP price and no less. The manufacturer that makes the actual product requires us to display the MAP price in all advertising. This does not mean though that your actual price cannot be lower. Once this item is added to your cart, your actual price will be shown instead of the Minimum Advertised Price. Your price in most cases should be less!